Building a new website in 2025? A guide to design trends
Kate Sorensen
Account Manager
As we approach 2025, web design is set to embrace a blend of bold aesthetics and user-centric functionality. Key trends in style, color, and typography are emerging that will define the digital landscape.
Style Trends
- Big Blocks with Vivid Contrast: Designs featuring large, block-based layouts with vibrant color contrasts are gaining popularity. This approach not only captures attention but also enhances user navigation by clearly delineating sections.
- Brutalism: A resurgence of brutalist design principles is evident, characterized by bold typography, simple layouts, and unpolished elements. This style offers an authentic, raw presentation that stands out in a polished digital world.
- Experimental Navigation: Innovative navigation methods, including immersive scrolling and 3D transitions, are being adopted to engage users more deeply. While offering unique interactions, it's crucial that these designs remain intuitive to ensure usability.
Color Trends
- Soothing and Nurturing Palettes: There's a shift towards calming color schemes that create welcoming digital spaces and reduce visual fatigue. Rich, warm tones are being used to add interest and guide users naturally.
- Monochromatic Designs: Websites utilizing a single color in varying shades are on the rise. This approach offers a clean, simple appearance, allowing contrasting elements to capture user attention effectively.
- Earth-Inspired Colors: Designs are increasingly drawing inspiration from natural, earthy tones, reflecting a growing emphasis on sustainability and environmental consciousness.
Typography Trends
- Bold, Expressive Fonts: Typography is becoming more daring, with oversized letters and experimental typefaces making statements. This trend aims to capture attention and establish a clear brand voice.
- Variable Fonts: Offering flexible styling and improved load times, variable fonts are gaining traction. They allow for dynamic adjustments in weight and width, enhancing both aesthetics and performance.
- Serif Fonts: Once considered outdated for digital design, serif fonts are making a comeback, adding warmth and sophistication to headlines and calls to action.
In summary, the web design trends for 2025 emphasize authenticity, sustainability, and boldness. By integrating these elements thoughtfully, designers can create engaging, modern websites that resonate with users and stand out in the evolving digital landscape.
