The FA

With declining participation numbers and a perception of being antiquated and out of touch with the public, the Football Association needed to improve its branding, positioning, and communication.

As the FA is responsible for collecting fines and registrations from players, stakeholders had a negative sentiment towards the organisation - not seeing where funding was being distributed.

Re-launching social media platforms by putting user-generated-content at the forefront. By engaging the public and sharing their content, the FA has been able to build positive sentiment with football players, officials, and volunteers.

Additionally, creating a cohesive communication plan to ensure they are sharing positive stories effectively. This includes video press releases and building relationships with local press offices to ensure new stories reach the public.

We utilised more opportunities to interact and engage with the public; from live streaming Cup Draws for local teams to also streaming selected matches - we increased followers, engagement, and transparency.