Stannp
UX/UI, Website Design & Development
Client
Luminary
Date
2024-01-02
Service
UX/UI, Website Design & Development
Address
United Kingdom & United States
Project Overview
Stannp is a direct mail platform with over 10 years experience sending postcards and letters on behalf of businesses in the UK and North America. They have grown predominantly through acquiring new customers on paid media. Noticing a drop in website conversions over the past 12 months, and wanting to become less reliant on paid media they wanted to update their website.
The Challenges
Although their previous website was built on a custom site (which allows for a great deal of flexibility) there was a great deal of duplicate content and hadn’t been designed with the user in mind. A greater number of competitor websites had sprung up recently, meaning it was more competitive than ever to find new customers.
The Solution
Created a new brand visual identity which positioned the company as a trusted, but modern SaaS platform. At the forefront of the new website was customer examples and case studies that showcased their trust and expertise.
To improve SEO performance, live chats and enquiry form history was analysed along with website analytics to better understand the needs of potential customers - allowing us to create bespoke content across core pages.
Our Success
Increase in website conversions
4%
Increase in organic traffic
25%
Are You Ready Work Together?
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Are You Ready Work Together?
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Contact Us