Pass the Keys

Competing with established booking platforms such as Booking.com and Airbnb is a challenge due to the level of trust and familiarity prospective guests have. They understand how those platforms work, what level of detail and functionality is expected from a property booking platform

We took an off-the-shelf WordPress plugin and customised it with bespoke development. We did a deep dive to understand the opportunities within the market, and identified that competing with Airbnb and Booking.com on price alone wouldn’t improve market share. We found that introducing greater levels of amenity detail focused on niche groups of travellers (remote workers, disabled / accessibility-focused travellers, and pet friendly to name but a few) would provide the greatest opportunity for growth.

In tandem with front-end UX/UI improvements we also spent time building bespoke amenity trackers for property owners to complete - allowing specific features to be pulled through en-masse.