Applaud HR

Website visits from organic search engines were low in the United States compared to the UK, with the number of registrations and sign-ups from the US not growing in line with the UK.

Creating country-specific versions of core web pages with language tags to sign-post the search engines to the correct content.

Applaud regularly holds round-table and webinars, and we found US-based influencers who could help to grow the profile of the company in North America.

Additionally, creating regular territory specific content based on website analytics, competitor research, and sales team feedback helped us gain visibility for specific keywords.